Established 1888
A Legacy Over a Century in the Making
Founded in 1888, S.H. Franklin served as Lynchburg's cornerstone of fine menswear for nearly a century. In 2026, that legacy returns.
Est. 1888
A Legacy Born on Main Street
In 1888, Samuel Howell Franklin—born in Pamplin, Appomattox County—established “Franklin, Schenk and Co.” in downtown Lynchburg. His vision was ambitious yet timeless: to bring world-class menswear to the gentlemen of Virginia, combined with the kind of personalized service that makes every customer feel valued.
Through partnerships and growth in the 1890s, the business evolved—first as Franklin & Flood, then in collaboration with Lilleous H. Gilliam—before settling at its iconic Main Street location. By 1897, S.H. Franklin had become a premier destination for high-end fashion and business attire, a reputation it would carry for nearly a century.
A New Chapter
The Revival
For forty years, the S.H. Franklin name rested—but the legacy of quality and craftsmanship it represented never faded from Lynchburg's memory. In 2026, we've taken up that mantle once more.
Inspired by Samuel Howell Franklin's original vision, we're bringing back the tradition of exceptional menswear and personalized service that made S.H. Franklin a landmark for nearly a century. Same commitment. Same standards. A new era.
The Story Continues
Coming Full Circle
R. Coffee Ltd was founded by Rick Coffee, whose journey in menswear began in Lynchburg, VA at S.H. Franklin. It was there that Rick discovered his passion for clothing and his talent for designing wardrobes that help others look and feel their best.
That passion grew into a lifelong calling, leading to the creation of R. Coffee Ltd in Lynchburg. Today, James proudly owns and operates R. Coffee Ltd (Lynchburg), Davidsons (Roanoke), and the newly reimagined S.H. Franklin—bringing the vision, experience, legacy, and love for timeless style full circle.
Bringing the vision, experience, legacy, and love for timeless style full circle.
Our Philosophy
Values That Define Us
From Samuel Howell Franklin's founding vision to today, these principles have guided every fitting, every garment, and every relationship we build.
Craftsmanship
Every stitch, every seam, every detail matters. We partner with artisans who share our commitment to excellence.
Personal Service
We believe in building lasting relationships. Your satisfaction is our highest priority, from first visit to final fitting.
Community
Rooted in a legacy that served Lynchburg for nearly a century, we're proud to continue that tradition for a new generation.
Timeless Style
Fashion fades, but style endures. We help you build a wardrobe that transcends trends.
A Century of Excellence
Our Journey Through Time
From a modest clothier in 1888 to a Charlottesville institution, trace the remarkable story of S.H. Franklin.
Samuel Howell Franklin establishes "Franklin, Schenk and Co." in Lynchburg, specializing in men's clothing
Partnership forms as Franklin & Flood, clothiers, at 1006 Main Street
Franklin partners with Lilleous H. Gilliam at the same address
S.H. Franklin is officially established at 921 Main Street
Relocates to 923 Main Street—its final historic location
The iconic S.H. Franklin building is constructed with art deco display windows and heart pine floors
Incorporates as S.H. Franklin, Inc. on October 4th
After nearly a century of service, the original store era concludes
The S.H. Franklin name is revived, honoring a storied tradition of sartorial excellence for a new generation
The Art of Tailoring
Precision in Every Detail
Our tailoring process begins with understanding you—your style preferences, your lifestyle, and how you want to feel in your clothing. From there, our master tailors take meticulous measurements to ensure a flawless fit.
Whether you're commissioning a bespoke suit or having ready-to-wear pieces altered to perfection, our craftsmen bring decades of experience to every garment they touch.
Schedule a ConsultationEst. 1888 · Revived 2026
Become Part of the Legacy
The S.H. Franklin name returns after four decades, carrying forward the same commitment to excellence that Samuel Howell Franklin established on Main Street in 1888. Visit us and experience a tradition reborn.
Book Your Visit